Title Tags

• [ ] Fix duplicate, missing, and truncated title tags
• [ ] Find and fix multiple H1 tags

<aside> 💡 Google uses your title tag to get an idea of what’s on your page and how relevant your content is to the user’s search query.

What Is a Title Tag & How to Optimize Title Tags for Google

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Meta Descriptions

• [ ] Find and fix duplicate or missing meta descriptions
• [ ] Improve title tags, meta descriptions, and page content.

<aside> 💡 The meta description has a big influence on your potential customers because they show up in the search engine page results under the link.

How Not to Write a Meta Description

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Content

• [ ] Run a content audit and prune content.

• [ ] Update outdated content.

• [ ] Improve content readability.

  <aside> 💡 Readability is the practice of making your writing understandable and easy to digest for your target audience.

  Why Readability is Important in SEO - The Belford Group

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Organize

• [ ] Optimize images for SEO.

  <aside> 💡 Image optimization creates many advantages such as better user experience, faster page load times, and additional ranking opportunities.

  12 Important Image SEO Tips You Need To Know

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• [ ] Organize topic clusters.

  <aside> 💡 SEO is now shifting to a topic cluster model.

  In this model, a single “pillar” page acts as the main hub of content for an overarching topic. Multiple content pages that are related to that topic link back to the pillar page. This linking action signals to search engines that the pillar page is an authority on the topic, and over time, the page may rank higher for the topic it covers.

  Topic Clusters: The Next Evolution of SEO

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Keywords

• [ ] Find and fix keyword cannibalization.

<aside> 💡 Keyword cannibalization is an SEO issue that occurs when multiple pages on a site compete with each other for the same Google rankings.

Keyword Cannibalization: How to Find, Fix, and Prevent It

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