• [ ] Analyze your competitor’s link profile

<aside> 💡 Even though you know most of your keyword competitors, there is a chance that you could have missed a dark horse and may be surprised when thrown from the high organic positions.

SEO Competitor Analysis: A Step-by-Step How-To Guide

</aside>

• [ ] Leverage digital PR

<aside> 💡 Digital PR is all about using PR tactics to earn backlinks to support your SEO strategy.

A Guide to Digital PR and Why It's Important for SEO and Link Building

</aside>

• [ ] Implement the Skyscraper technique

<aside> 💡 The Skyscraper Technique is a link building strategy where you improve existing popular content and replicate the backlinks.

How to Execute the Skyscraper Technique (And Get Results)

</aside>

• [ ] Set up and optimize Google Business Profile

<aside> 💡 By optimizing your Google Business profile, you’re communicating to Google that you are a relevant search result for those consumers.

How to Optimize Google My Business | Constant Contact

</aside>