<aside> 💡 Effective link building relies on creating valuable content that other websites want to link back to. This is especially important for pages you want to drive traffic to.
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This type of audit processes the links pointing to your website to find potential issues or opportunities in your backlink profile. By evaluating your links, this audit will help optimize your site to rank for your target keywords.
Link audits consider the URL source, domain, and anchor text to see if value and equity (called "link juice") are being passed on to your page. This will gauge how much a link is helping or hurting your website's visibility in SERPs. Links from well-respected websites are much more valuable than links from smaller, less well-known sites.
To perform an SEO link audit, start by gathering all of your link data. You can do this with Google Search Console by entering your domain and then clicking on "Links to Your Site" under "Search Traffic."
From there, you can download the latest links and create a link audit spreadsheet. Afterward, you manually evaluate your links by paying attention to factors like anchor text, IP address, and page content.
You can also tools like Ahref's backlink checker to take the guesswork out of analyzing the value of the links you gathered.